Helen Sánchez
Helen Sánchez, a partner with Arévalo Sánchez, has a unique blend of media, community relations/advocacy, corporate communications and social marketing experience in both the Latino and general markets.
She has spearheaded a variety of general and Latino market strategic communications efforts on behalf of national brands such as Health Net, Blue Cross of California, Washington Mutual, the California Association for Bilingual Education (CABE), The Kellogg Company, Albertsons, Honda, The California Endowment and the Cesar E. Chavez Foundation. These efforts include management and implementation of media relations (media training, message and press materials development, brand implementation, crisis communications), community relations/grant giving, government relations and collateral development.
On the social marketing front, she was responsible for the initial programmatic implementation of the award-winning First 5 California Community Action Network, a $14 million community-based grant program aimed at educating parents and caregivers about the importance of early childhood development. The network consisted of 164 organizations that served all 58 counties in the state and reached more than 2.5 million people in hard-to-reach communities through one-on-one grassroots communications.
Prior to forming Arévalo Sánchez, Inc. with Martha Arévalo, Sánchez helped form the Rogers & Associates (The Rogers Group) Latino Strategies practice. During her seven-year tenure she was one of the lead strategists of the 15-person team and supervised a number of high-profile media and community relations efforts. She was also the chief legislative deputy for Los Angeles city councilmember Mike Hernandez. During her six-year tenure, she worked closely with the councilmember to develop his legislative agenda and implement programs to empower his mostly Latino constituents. She was also responsible for the supervision of the field operation in the Northeast Los Angeles communities in the councilmember’s district.
A native Angeleno, Sánchez is active in her community. She served on the Big Brothers Big Sisters of Los Angeles board of directors for seven years and was also the chair of its Latina Community Advisory Council. She is a former board member of Proyecto Pastoral, a non-profit organization founded by Father Greg Boyle, and the California Hispanic Corporate Council Leadership Institute. She currently serves on the advisory board of Abriendo Puertas and as communications director for Adelante Democratic Club. Sánchez graduated from the University of Southern California with an A.B. in international relations.
Helen Sánchez, a partner with Arévalo Sánchez, has a unique blend of media, community relations/advocacy, corporate communications and social marketing experience in both the Latino and general markets.
She has spearheaded a variety of general and Latino market strategic communications efforts on behalf of national brands such as Health Net, Blue Cross of California, Washington Mutual, the California Association for Bilingual Education (CABE), The Kellogg Company, Albertsons, Honda, The California Endowment and the Cesar E. Chavez Foundation. These efforts include management and implementation of media relations (media training, message and press materials development, brand implementation, crisis communications), community relations/grant giving, government relations and collateral development.
On the social marketing front, she was responsible for the initial programmatic implementation of the award-winning First 5 California Community Action Network, a $14 million community-based grant program aimed at educating parents and caregivers about the importance of early childhood development. The network consisted of 164 organizations that served all 58 counties in the state and reached more than 2.5 million people in hard-to-reach communities through one-on-one grassroots communications.
Prior to forming Arévalo Sánchez, Inc. with Martha Arévalo, Sánchez helped form the Rogers & Associates (The Rogers Group) Latino Strategies practice. During her seven-year tenure she was one of the lead strategists of the 15-person team and supervised a number of high-profile media and community relations efforts. She was also the chief legislative deputy for Los Angeles city councilmember Mike Hernandez. During her six-year tenure, she worked closely with the councilmember to develop his legislative agenda and implement programs to empower his mostly Latino constituents. She was also responsible for the supervision of the field operation in the Northeast Los Angeles communities in the councilmember’s district.
A native Angeleno, Sánchez is active in her community. She served on the Big Brothers Big Sisters of Los Angeles board of directors for seven years and was also the chair of its Latina Community Advisory Council. She is a former board member of Proyecto Pastoral, a non-profit organization founded by Father Greg Boyle, and the California Hispanic Corporate Council Leadership Institute. She currently serves on the advisory board of Abriendo Puertas and as communications director for Adelante Democratic Club. Sánchez graduated from the University of Southern California with an A.B. in international relations.
Arévalo Sánchez I 3321 Via San Delarro I Montebello, CA I 90640
