Case study: AltaMed Health Services Corporation
AltaMed Health Services is a non-profit organization that has provided critical health services for the last 40 years to the underserved community in Los Angeles and Orange Counties. Arévalo Sánchez developed the organization's first comprehensive direct response effort to increase calls and enrollments for their senior health programs among Latinos. The campaign included:
As a result:
The campaign went beyond the traditional advertising approach and included cross-marketing opportunities with some of the most credible and recognized brands among Latinos.
Television Campaign Samples:
- A direct response advertising campaign with Spanish-language television (i.e., Univision 34, Telemundo 52, ) and general market station KABC 7
- Tailored vignettes as part of a station's health initiative to educate their viewers
- Phone banking events as a partnership with news in order to bring information and resources to the community
- Community events at the client's facilities which exposed residents to AltaMed's programs and services
As a result:
- AltaMed's call center has seen an increase in the number of calls and leads for its senior programs
- The organization has become the industry leader and is a model of how to market to the target audience
The campaign went beyond the traditional advertising approach and included cross-marketing opportunities with some of the most credible and recognized brands among Latinos.
Television Campaign Samples:
Arévalo Sánchez I 3321 Via San Delarro I Montebello, CA I 90640
