Case study: Health Net of California
Health Net of California turned to Arévalo Sánchez to launch Mexi-Plan, the first cross-border Individual Family Plan available on the market. Goals for the launch included:
Arévalo Sánchez’s plan blended community relations, government relations and media outreach, including:
- Generating sales leads
- Positioning Health Net as the leader in providing products and services to the Latino community
- Educating Latinos on the physical and fiscal importance of health insurance
Arévalo Sánchez’s plan blended community relations, government relations and media outreach, including:
- A pre-launch reception at Los Angeles City Hall for nearly 200 community leaders, health care partners, elected officials and Health Net’s leadership, co-hosted by Mayor Antonio Villaraigosa and Rubén Beltrán, Consul General of Mexico.
- A press conference at the Mexican Consulate. International coverage from more than 20 general market and Latino media outlets in attendance generated 8.2 million impressions.
- The team’s PR efforts generated thousands of sales leads for Health Net’s Mexi-Plan.
Arévalo Sánchez I 3321 Via San Delarro I Montebello, CA I 90640
